2023-2024

Managed a team of 4 full-time content designers for the Employer business unit. Successfully got a direct report promoted from middle to senior level.
Content strategy lead for Monetization team, thought leader for ecommerce and purchase funnel strategies. Ran strategic messaging workshops with senior leadership, created communications strategies/guidelines and tracked team wins.
Delivered production-ready UX writing via annotated Figma files and structured content logs. 90% success rate getting content approved and delivered within established sprint timelines.
Led content audits to improve end-to-end design quality. Established new heuristic guidelines for accessibility standards. Included guidelines for heuristic scoring for common elements like UI text, imagery and metadata. Trained UX and product teammates in how to set up and run a content audit.
Prioritized and assigned design requests to reports, led project management ceremonies and maintained Kanban board in Jira. Created process to get terminology and other content recommendations from reports into the design system library.
Mentored junior content designers, held 1:1 sessions to practice key skills and documentation.
Thought leader on integrating AI and LLMs as a project tool and a product feature. Ran strategic workshops, set up a resource library and shared findings with the product team.

2021-2023

Served in a player/coach role. Managed a team of 3 full-time content designers.
Content design lead for Talent UX team. Consolidated Resume and Candidate Search product content into a unified candidate sourcing experience.
Owned content for Candidate Management product, including UI text, microcopy, alerts, site navigation. Wrote copy for high-value channels like email, push notifications and SMS.
Launched communications governance program and delivered content for the Notification Center and Communications Settings products.
Helped define and evangelize the role of content design at Indeed across the product and engineering organizations. Presented content design 101 workshops for partner teams.
Set up and managed the Jira project board for the larger UX team, led scrum sessions.
Contributed to Indeed UX content guidelines and wrote articles for Indeed.Design blog.

2019-2021

Lead content designer for the new eBay global payments gateway, with over 400,000 sellers generating $1B+ in annual sales.
Developed end-to-end content strategy, from discovery to development. Led inventories and audits of seller-facing content across 10+ countries.
Created content models and information architecture for 10,000+ unique text strings and content elements. Included: UI text, marketing materials, status messages, accessibility text, emails, help pages, call center scripts, and more.
Led a team of content designers and copywriters writing UI text for complex user flows and dashboards, covering localized content for 10+ countries.

2016-2019

Wrote product content including UI copy, status messages, accessibility text, emails, help pages, call center scripts.
Managed metadata and internal corporate taxonomies. Worked hand-in-hand to map content with developers based on corporate XML schema.
Team lead for UX Research activities across the Payments, Risk, and Account Management domains.
Mentored interns, contractors and new hires on eBay editorial style and the UX design process.
Partnered directly with various disciplines for quality content. Content liaison to Help and Call Center teams.

2015-2016

Content strategist for programs within the Brand Studio, such as the Google Store—Google's consumer electronics e-commerce site—the company timeline initiative, and systematization of brand guidelines.
Lead content strategist helping launch new Google logo & brand identity. Created content plan and site structure for new marketing guidelines to be used by internal and 3rd party marketing teams.
Wrote UX copy for product features, promotional offers and discounts.
Technical writing subject matter expert. Created style guides for UX copy and hardware tech specs.
Led project discovery activities, serving as team lead for kickoff to visual and UX design teams. Provided audit findings and recommendations for content creation.
Created content models and annotated wireframes to serve as IA guidelines for new site features.
Worked closely with senior leadership of Brand Studio, at time reporting directly to the CCO.
Partnered with marketing and CMS stakeholders to scope content creation and maintenance efforts.

2013-2015

Helped create a brand new, in-house content strategy practice for Sony.com.
Created responsive content models and wireframes for new site specs and features.
Wrote user-friendly content for product comparison and technical specifications tools.
Collaborated with UX teams on information architecture and metadata updates based on user research, analytics and SEO findings.
Partnered with CMS owners and content managers to scope content creation efforts. Developed editorial calendars and governance guidelines.
Worked with copy and technical documentation teams to create and manage editorial style guides.
Researched strategies for unifying content creation across lifecycle. Presented findings to VP-level stakeholders.

2012-2013

Content strategist for the Digital Workforce Group, led content migration for regional company intranets.
Performed content audits for migration of internal web properties onto a single platform.
Partnered with UX team and product owners to build IA that reflects business and user goals.
Metrics and search analyst for content discovery and migration activities.
Developed taxonomies for company news, site catalog and search engine indexing.
Remediated HTML code for migrated content. Recommended CSS updates.

2012-2012

Led content audit and discovery projects for migrating Dignity Health internal and external websites.
Coordinated content migration audit for Walmart employee intranet redesign.
Implemented Walmart intranet metadata strategy based on SEO best practices and client KPIs.
Designed Axure mobile prototype for Constellation Wines web-based social app.